PAYG card price increase

Dear Swimmers

Hope you are having a great week.

It is with much regret that I write to inform you that we must increase the cost of the current PAYG session cards to accommodate a $400 per month increase in lane hire at the Claremont Pool, effective as of 1st August 2012.

The cost of our sessions have not increased since 1st July 2009 and as such we have absorbed three pool lane rental increases during that time, with this newest increase set to be substantially higher than in previous years.

In order to minimise the effect on you and to hopefully seek your continued support and patronage, we have aimed to keep this price increase to an absolute minimum to simply cover these costs. We recognise that whilst all businesses as standard protocol increase their fees typically every 12 months, we have always tried to keep our pricing fair and reasonable, but equally appreciate that you pay a premium price for a quality coaching service in a great venue. I do sincerely hope that you can understand and support this and I thank you in advance for already remaining supportive of the squad during these colder winter months.

To soften the blow a touch, I am proposing that whilst Claremont Pool's prices to us will increase on 1st July 2012, we will postpone our price increase until the 1st August 2012, thus giving you an additional full month of opportunity to buy / stock-up on cards at the current prices. To buy a card now, click here: http://swimsmooth.com/perth_buycard.html

Price increases and what it means per session:

• Casual visit = $15, price as of 1/8/12 = $15 (no change)
• 10 session card with a 12 week expiry (from 1/8/12) = $120, price as of 1/8/12 = $130 or $13.00 per session (i.e. $1.00 increase per session)
• 25 session card with a 16 week expiry (from 1/8/12) = $270, price as of 1/8/12 = $285 or $11.40 per session (i.e. $0.60 increase per session)
• 50 session card with a 20 week expiry (from 1/8/12) = $480, price as of 1/8/12 = $500 or $10.00 per session (i.e. $0.40 increase per session)

Our 1-2-1 Video Analysis & Stroke Correction session will remain at $160 ($120 for a follow-up) until 1st January 2013, whereupon this fee will increase to $175 and $130 respectively for your reference.

Hope that all makes sense and is fair and reasonable.

Cheers

Paul